Game marketing and PR guide

[daimakaimura]

Free download for industry professionals ;D

anyway i found this little' interesting so i was thinking why not post it
since we''ll in here are Hardcore gamers
or aren't we

www.gamesindustry.biz/content_page.php?aid=24213

[Discoalucard]

Interesting read. One of the middle chapters read like a lame commercial for the consulting company that the publisher works for, though.

Also, I really didn't like the "case study" of Psychonauts. Rather than examining why it failed, it's easily dismissed as the game simply not having appeal to a mass audience. The solution, rather than something like "advertising to your audience", was "don't publish risky games". Urgh.

Bit of a depressing read, too, considering how much they espouse licensed and mass market games. One of the quotes at the end made me chuckle, where the PR guy admitted this one ATV game was terrible, but kept selling and selling from the shelves of Wal Mart.

[YourAverageJoe]

I'm not gonna read that, I have the feeling this might give me TOO MUCH insight into the average game marketer's mindset. Ugh.

[kal]

Not expect a family, or even open-minded teenager, shopping at
Target to choose what is essentially a glorified art school project over, say,
Nintendogs or Diner Dash.

Yeah..that's a real downer line (like the whole thing) and I can't tell if that's his opinion or not (because if that's the markets opinion then it's the Marketing teams fault for not getting the message across). It definately feels like he's saying that everything niche is too difficult to sell but movie licensed games are gurrentteed sales.

[daimakaimura]

Joe, i only posted the link for information ...... i didn't read it either to be honest
but it contains some interesting parts considering the Gaming industry

i use that site to check up my Stocks , i trie to make money out of games ^^
anyway at this speed "Gaming" is going to be as common as "Watching TV"
and i don't know if that's a good sign or a bad for the future

D.

[YourAverageJoe]

It's bad, low-grade TV is generally celebrated by the masses.

[necromaniac]

Well, we could get the gaming equivalent of the X-Files.....
Then again, we could get the gaming equivalent of the X-files.....

[YourAverageJoe]

We've already got the gaming equivalent of reality TV, so that's not too farfetched.